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Advertising

Google & Facebook ads managed by people who care about your budget.

Campaign setup, ongoing optimization, and clear reporting — so your ad spend reaches the right people and works harder for your business.

ads.mudline.co/dashboard
M
Campaign Dashboard
Last 30 days · all campaigns
Illustrative example
+12%
24,180
Impressions
search + social
+8%
1,320
Clicks
both platforms
+21%
87
Leads
form + call
−6%
$18.40
Cost / lead
down this month
Clicks & leads over time
Weekly · both platforms
W1W2W3W4W5W6W7
Google Ads
Search
Active
$1,240
Spend
6.1%
CTR
41 leads
Conv.
Meta Ads
Facebook + Instagram
Active
$1,180
Spend
2.4%
CTR
46 leads
Conv.

Illustrative example data shown to demonstrate dashboard reporting — not actual client results.

Where we advertise

The two channels that reach your customers.

Google and Facebook consistently deliver for local, small-business advertising — and we focus our energy there.

Google Ads

Capture people actively searching for what you offer. High-intent, local, and measurable — perfect for services with clear demand.

Facebook Ads

Build awareness, reach new audiences, and retarget people who've shown interest. Great for brands and offers that benefit from visuals.

What we manage

Hands-on management, not set-and-forget.

We treat your ad budget like it's our own — building, watching, and adjusting campaigns to get the most out of every dollar.

Campaign strategy

We map out which platforms, audiences, and offers make sense for your business and budget — then build from there.

Creative & copy

Ad creative and copy built to perform, aligned with your brand and tuned for the people you want to reach.

Ongoing optimization

We monitor campaigns continuously, cutting waste and doubling down on what's working to get more from your spend.

Transparent reporting

Plain-English reporting on performance. You always know how your budget is being used and what we're doing next.

Advertising management

One platform or both — your call.

You set the ad budget and pay Google and Meta directly. We handle strategy, creative, optimization, and reporting on top.

One Platform

Google Ads or Facebook/Instagram Ads

$1,000setup
+ $500/month

First month $1,500, then $500/month.

Best value

Both Platforms

Google Ads and Facebook/Instagram Ads

$1,000setup
+ $800/month

First month $1,800, then $800/month.

Your advertising budget on Google and Meta is separate — you set it, we optimize it. We don't guarantee specific leads or sales, but we do guarantee honest management and transparent reporting.

FAQ

Advertising questions

The honest answers to what small business owners want to know before running ads.

Yes. You set the monthly ad spend and pay Google and Meta directly. Our management fee ($500/month for one platform or $800/month for both) is separate from your advertising budget.

One platform covers Google Ads OR Facebook/Instagram Ads ($500/month). Both platforms covers Google AND Facebook/Instagram together ($800/month) — search captures people actively looking, while social builds awareness and retargets, all managed as one program.

Mudline serves small businesses across Tennessee — including concrete contractors, landscapers, roofers, HVAC companies, plumbers, automotive shops, and other local service businesses. Everything is handled online and by email, so location isn't a barrier to getting started.

Yes — a one-time $1,000 setup fee covers campaign strategy, creative, and launch on either option. Your first month is $1,500 for one platform or $1,800 for both (setup plus first month's management).

You receive clear reporting on your campaign performance so you always know how your budget is performing and what we're optimizing next.

Advertising management is month-to-month with 30 days' notice. You own your ad accounts and creative — if you ever want to take campaigns in-house, we'll hand over a clean, documented setup.

Put your ad budget to work.

Request advertising services and get a clear, honest recommendation — no calls required.